In the early 1900s Vogue was responsible for helping launch the career of Adolphe de Meyer who is considered to be the first true fashion photographer. This image shot sometime in that decade shows that fashion photography was no longer confined to studios but could be shot anywhere, the perfect example of how technology was making photography more accessible and malleable. The introduction of medium format cameras by Kodak and colour photography from the Autochrome plate meant that photographers were no longer restricted by lumbersome, heavy equipment.